Hotel and Airbnb Owners Are Sleeping on a Gold Mine. Here’s How to Cash Out.
Your guest is already paying you to stay in your building. Why should the money stop when they check out? This is one of the biggest opportunities I think the hospitality industry is overlooking. Hotels, boutique hotels, serviced apartments, resorts, lodges and Airbnb properties already have something most new product brands spend years trying to…
The Income-Stacking Blueprint: How Beauty Professionals Can Build a Product Business Alongside Their Services
You may already have the customers you need to start a product business. You’re just sending them home empty-handed.
Launching a Skincare Brand on a Tight Budget: Should You Start With One Hero Product or a Mini Collection?
Actually, if your budget is tight, trying to launch a full collection might be one of the fastest ways to run out of money before your customers even know you exist.
Waterless Skincare: Why Your Next Beauty Brand Might Not Need Water
Waterless cosmetics are changing the way brands think about formulation, packaging, preservation, shipping, and even sustainability.
Your Face Cleanser Might Not Be Working Better. It Might Just Feel Better: The Psychology and Science Behind Different Cleanser Types
Sometimes, what makes consumers love a cleanser has very little to do with how well it performs its cleansing function.
Plastic Is Not Just Plastic: How Your Packaging Can Affect Your Skincare Product
Because one of the things I see people underestimate when developing skincare products is packaging.